College Is Not For Success - 1258 Words

College has always been the ideal pathway to success, but with the recent low job turnout rate of college graduates, there has been success in technical studies that shoot students straight into well paying careers. There are numerous jobs that do not need higher education and still make a considerable amount of money. Success is the favorable or prosperous outcome of determination and aspirations. College has proven unnecessary to success, the job market is uncertain and with the competitiveness of majors and the decline of jobs, going to college does not ensure students will get a job in their chosen field of study. The cost of college is steadily increasing and the return on the degree is decreasing in most fields of study, especially in art majors communications. College provides opportunity for undergraduates to explore career options and to figure out which direction they want to take their career. While some careers require you to have terminal degrees, college is often unnece ssary to success because college degrees cannot guarantee jobs, vocational schools teach easily marketable skills, and many individuals can create their own opportunities for success without advanced degrees. Many college graduates struggle to find work or take jobs that do not relate to their major at all. There are many six-figure jobs that do not require a college degree. The average annual salary of pilots is $110,000, and with experience and ratings you can make more than twice that.Show MoreRelatedThe Success Of College Success867 Words   |  4 PagesEvery individual has a different way to define success. The dictionary itself, which we are all originally taught from, defines success as being an accomplishment of an aim or purpose. Therefore, college success varies tremendously throughout the universities, cities, and most importantly the students themselves. Leadership, whether we look at it from the same stand point or not, is something that everyone has. If it is spoken o ut more, we tend to call those individuals more of leaders then thoseRead More College Success Essay1135 Words   |  5 PagesSkills That Are Important For College Success University Of Phoenix Gen 300 Skills For Professional Development nbsp;nbsp;nbsp;nbsp;nbsp;It seems in the society we live in today, having a college degree is a necessity. Years ago it was the norm for people to just go right into a full time job after high school, if they even finished high school; they did this to support their families. In today’s society a person has a difficult time getting a decent job without a college degree. During an adultsRead MoreCollege Is A Place For Success1222 Words   |  5 PagesWhen college students taking their first steps onto a college campus, they can finally feel the independence that they were looking for. College can be a place for success as well as a place for partying. However, attending college will comes with many struggles. It is right that college is one of the most important parts in people’s life, but it is not easy for everyone. Most of students feel stressed in college because they have to face different varieties of of struggles. For example, some studentsRead MoreSuccess in Col lege and after College Essay1102 Words   |  5 Pagessuccessful in life? Success is what everybody in this world strives to achieve, but not everybody can taste it because they do not know how. To be successful you must take some decisions, you must know what you want to accomplish and create a strategic plan as a guideline to get the ultimate results you want for your life. College is one of the tools you can use to be successful because it gives you the necessary skills to succeed and prepares you for a career. Been successful in College will show youRead MoreThe College Success Course646 Words   |  3 Pagesgo to college but the lack of higher education affects the entire community as a whole. Without a bachelor’s degree, students are less likely to be employed, more likely to live in poverty, and are less active citizens of their community. Students with a low level of education are also more likely of welfare dependency and crime. In order to raise the 12% college ed ucated citizens in Bogalusa, high school juniors and seniors of Bogalusa High School should be required to complete a college successRead MoreCollege is the Gateway to Success881 Words   |  4 Pagestheme or symbol across several articles or sources. I analyzed the following three articles in search of a common strand, â€Å"College is a Waste of Time† by Dale Stephens, â€Å"Importance of a college education† by Jeff McGuire, and lastly â€Å"Why Liberal Arts Matters† by Micheal S. Roth. After carefully analyzing all three of the articles, I chose â€Å"higher education is the gateway to success as my strand. This is a reoccurring point across all three articles; while not all the opinions are alike, they still correlateRead MoreIs College Necessary For Success?2033 Words   |  9 PagesCollege: Is College Necessary For Success? Alex Tabarrok once said, â€Å"Education is the key to the future: You’ve heard it a million times, and it’s not wrong. Educated people have higher wages and lower unemployment rates, and better-educated countries grow faster and innovate more than other countries. But going to college is not enough. You also have to study the right subjects† (Reich par. 5). This quote is a very popular quote because it is a true to connection to education. The general assumptionRead MoreSuccess or Failure in College572 Words   |  2 Pagesthat 20% of students dropout college because they couldn’t handle the academic work? Most people believe that college is the main key for getting a good job. Thousands of students are enrolling in college in the United States every year. However, some of them quit college after the freshman year. Learning about success in college is very important. All students should learn about success in college, which will give them a full ide a of how they can be successful in college. There are many things thatRead More Success in College Essay2210 Words   |  9 Pages Section One Managing Your TIME nbsp;nbsp;nbsp;nbsp;nbsp;The frist thing that a new college student must learn how to do is to stay organized and learn to decipher their priorities. By doing so you will make sure you never; miss an appointment, forget to do a homework assignment, and loose sight of time when doing a project or paper. (Waiting to the last minute never allows for your best work to be done) A planner is the best way to keep everything in order and well organized. Withier itRead MoreCollege Success Essays1891 Words   |  8 Pages College Success What does it mean to be successful? Many people look at the word success from different views. The dictionary defines success in two ways: the accomplishment of one’s goals and then the attainment of wealth or position. I believe you can be successful in two ways as well: you can be successful in your career and you can be successful by doing what makes you happy and living a fulfilling life to your standards. You don’t have to have a huge mansion on top of a private hill

What Does Success Mean For Success - 941 Words

What Does Success Mean To You? Albert Schweitzer once stated, â€Å"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful†. If you ask different people what success is to them, you would most likely get a variety of definitions. Some might say that success has commenced when one has finally gotten that $200,000 dream car in one’s garage. Others might say that their belief of success has established when one has found true happiness in life. Someone could be extremely wealthy, but at the same time, extremely destroyed and confused inside. Would you still consider this success? Success can be interpreted in several different ways. However, true success should not only be based upon wealth and materialistic goods, but rather on bliss and contentment. One’s dream of success might consist of a million dollar house, fancy sports cars, and lots of fame. However, that dream might also abide with low spirits, physical/mental pain, loneliness, and misery. Perhaps you may know or have heard of someone that is filthy rich, but is that someone perfectly at ease with life? Or is that someone who has to fake a smile to get through the day? Does that person love what they do for a living or does that person dread waking up every morning to get ready for work? Most likely all of you are familiar with the name Marilyn Monroe. The famous actress and model starred in films such as The Misfits and The Seven Year Itch. She may beShow MoreRelatedWhat is Success?822 Words   |  3 Pages Success is defined as the accomplishments of one’s goals. Winning is defined as gaining the victory of something. 1 out of 14,000 people become professional athletes. 58% of students become successful after leaving college and pursuing a job. Often ti mes, winning as a professional athlete isn’t as fulfilling as being successful in everyday life. While only few may win in any competitive environment, success is available to everyone. It is not determined by how well one does against another, butRead MoreFame Success1247 Words   |  5 Pages Fame does not mean Success Being successful doesn’t always mean that fame is involved. Success is a spiritual practice of doing what you love regardless of outcome. Fame is an arbitrary reward not necessarily given to the most deserving. We look at success from different perspective and judge how it builds the characteristics to hit the level of success. To most people, success means achieving a goal. In order to achieve a goal, a person usually has to workRead MoreOvercoming Marginalization1408 Words   |  6 PagesKey of Overcoming Marginalization THIS IS IMPORTANT: LOOK CAREFULLY AT WHAT YOU HAVE. ASK YOURSELF IF THERE IS ANY REPETITION? DO YOU FEEL THAT YOU ARE LOOKING AT THE SAME IDEA MORE THAN ONCE? HERE IS A SUGGESTION: YOU WRITE ABOUT SOCIAL POWER. IN BAMBARA, WHAT MIGHT SYLVIA DO WITH SOCIAL POWER? WHAT COULD SHE CHANGE IF SHE HAD IT—AND WHY? COULD SYLVIA MAYBE BECOME AS POWERFUL AS HAROLD BROWNING—OR MORE POWERFUL? Success in America usually depends on family background, family income and otherRead MoreSuccess And Success Of Success1404 Words   |  6 PagesImagine walking down the street and seeing a pure-white 2017 Mercedes Benz E Class parked in front in of a large house. One thing that may enter your mind is that whoever owns this must have money. You begin to wonder what he or she does for a living. Looking at the house, then at the car you conclude that this person must be famous; therefore, successful. As you stand there gawking at the house and car someone exits the front door and you recognize it’s your friend. Both of you engage in conversationRead MoreThe Truth On The Keys Of Success1190 Words   |  5 PagesTruth to the Keys of Success   How exactly do you define success? Does it mean to have a large house, expensive car and absolutely no financial problems? Does it mean that you have the best up-to-date technology and have the best style of clothing? As success may be defined differently for everybody, everyone’s goal in life is to succeed one way or another, but rather, many people struggle with attaining it. Today, society  and media has given us the misperception as to what success is truly defined asRead MoreHow I Personally View Success981 Words   |  4 Pagesbe successful. Now the idea with the word success is that it can be interpreted in many different ways, depending on who you ask. I personally view success as being financially stable as well as spiritually. When thinking of a person who I viewed as successful, I thought of my friend Airam. I have known Airam for about five years now, if not more. Airam has been a nurse for a little bit more than two years now. I recently asked her how did she v iew success. Airam described being successful as beingRead MoreShort Note On Success And Success1100 Words   |  5 PagesSuccess is considered to be a term that describes two things. The first one is achievement of a certain major or minor goal. This could be succeeding in making a delicious dinner, or a more global thing succeeding in a career or job. The second definition of success is more broad and subjective. Most people define succession in life as wealth, a brilliant career, achievement of family/relationship goals etc. Some may find that success comes along with fame and big amounts of money. However, we seeRead MoreThe Key to Success in Life Essay1126 Words   |  5 Pages Famous spiritual leader and philosopher Swami Vivekananda, once said the way to success is to Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. To me this quote embodies what is it takes to be successful. Much like a marathon the goal isnt to come in first place and win but to simply finish and to do that you have to want to keep goingRead MoreHow Success Breaks Down Into Life1678 Words   |  7 PagesHawthorne 2/174/2016 Concept Essay (Final Paper) How Success Breaks Down Into Life I prefer sitting at a coffee shop to do works or read a favorite book, and sometimes taking idly thoughts and wondering myself, â€Å" How does a rich person define success? Or, that, having lots of money, living in a big house, and owning all of the latest cars, fashions, and technology is the key to happiness, and hence, success ?† I believe that the definition of success is deeply personal and surely will be different forRead MoreWhat Does It Mean For College?917 Words   |  4 Pagespeople measure success in life by the amount of money a person makes. Similarly, does being successful in college mean you have to have the highest grade point average? I do not think your GPA measures your success in college and I do not think the amount of money you make measures your success in life. So what does it mean to be successful in college? I asked my mom this question and I agreed with what she said, â€Å"You get out of it what you put into it, but, people measure success differ ently. So

Influence the Operations of Multinational Firms-Free-Samples

Question: Discuss about the Influence the Operations of Multinational firms and discover how these issues are tackled. Answer: The marketing research demonstrates that the proposed marketing campaign for the promotion of Adidas in the UK needs to change. The marketing campaigns support the organization to promote their sale in cross-culture nation by considering many methods like sales promotion, public relation, and public selling. Through market analysis, it is found that organization should need to make their unique image by using appropriate technique. Hence, Adidas should use sales promotion rather than another method to promote their marketing campaign and enhance their sale in the UK. The sale promotion facilitates the organization to promote their product by including media and non-media marketing communication method. It is the best way to enhance the consumer demand in the least time. Sales promotion Adidas should use sales promotion method because it enables the organization to make an effective relationship with consumers by engagement and retention. Sales promotion could be supportive for promoting unique characteristics of product and services among the target consumers. On behalf of marketing research, it is found that 75% of people are influenced by effective promotion hence the organization should use sales promotion method and directly communicate with them towards their products and services. The following factors demonstrate advantages of sales promotion method in advertising of marketing campaign: Unique image Communication opportunity Word of mouth Identify the reason for purchasing Focused marketing approach Creates higher information sources Unique Image A company should need to differentiate their brand to survive in the marketplace, a sales promotion could be an exemplary method to create a brand stands out in the crowd. It also facilitates Adidas to make unique value to the consumer by unique experience and build a reason for buying the company product. Communication opportunity Communication is a way by which a company is capable to make formidable relationships with customers, which makes a unique brand image in the marketplace. Through sales promotion, an organization would be capable to converse on packaging and concentrate on the campaign. It will also help to obtain a positive outcome in the context of the brand. Word of mouth Word of mouth is also an essential method that would allow Adidas to obtain a positive result in the least investment. This method is a positive form of communication because it is coming from colleagues and friends as they believe in the brand. Hence, the organization should always give a positive experience to consumers because they will share their positive feeling to their friends and colleague. This method will support to make a positive impact on the profitability of the company. Identify the reason for purchasing The sales promotion method enables an organization to make an effective decision making to purchase a particular product. It is very complicated for the organization to sell their products and services in the marketplace if the market player offers similar product and service. Therefore, the organization should make an additional feature of the products and services as it could be effective to influence consumers. Creates higher information sources Sales promotion could also support Adidas to use email method and contact with consumers to understand the needs of consumers and fulfill their desire needs by offering a quality product to targeted consumers. The sales promotion also facilitates the company manage the risk of promotion and obtain higher revenue. By refocusing on a marketing campaign by sales promotion method Adidas will be capable to enhance the sale of products and services in the targeted market. The organization should focus on the young adults as it would support the company to increase the market share through an effective marketing campaign Justification Specific recommendations presented in the memorandum with reference to relevant cross-cultural literature and concepts Concept of cross culture The cross culture is determined as organization initiatives to enhance understanding of many groups by developing effective communication method to reach out to their market. The cross-culture method enables the organization to directly interact with different background consumers to launch their product and services in the specified marketplace (Armstrong, et al., 2015). The cross-culture could direct impact on the sale of the company (Baker, 2014). Hofstede model is used to determine the culture of UK and success of marketing campaign. Hofstede model considers certain factors like power distance, individualism, Masculinity, Uncertainty avoidance, long-term orientation, and Indulgence. The following result is obtained by Hofstede model: (Source: Hofstead Insights, 2018) Power Distance The power distance determined as the degree of power between higher powerful and less powerful members of organization within the specified country (Zeritiet al., 2014). The obtained value is 35 that demonstrate less inequality in power hence Adidas would easily influence the consumers of UK by offering equal opportunity for them. In addition, it is found that Adidas could offer the equal opportunity to their consumers due to getting higher success. Adidas can make a unique image in the specified marketplace for effectively promote their campaign and obtain a positive outcome (Ashley and Tuten, 2015). Individualism The obtained value of individualism is 89, which demonstrates that customers are loyal towards the brands in the UK. It also indicates that consumer gives more preference to their freedom, privacy, and need (Kotler, 2015). Hence, it can be said that Adidas can use effective communication method to promote their market campaign in the UK. Masculine The obtained value of masculine is obtained 66 that is more than average value thus it demonstrates the company will be driven by success, competitions, and achievement (Kang, et al., 2014). It also shows that people of UK are believed in quality and performance of the company. The higher masculine demonstrates that customers of UK give the value to the feelings of pride rather than status hence Adidas should give more value to consumer needs for implementation of a marketing campaign in the UK. Moreover, Adidas can offer the positive experience to their consumers as it would facilitate the organization to effectively promote their market campaign and obtain a higher benefit. Uncertainty avoidance The obtained value of uncertainty avoidance demonstrates is 35, which are lower than average. It indicates that customers of UK believe in the innovative products and services (Mendez, et al., 2015). Therefore, Adidas can give the reason to consumers for purchasing their products and services by offering innovative products. Thus, it is also analyzed that lower uncertainty avoidance indicates that Adidas could be capable to launch their marketing campaign in the UK. Long-term orientation The obtained value of long-term orientation is 51 that indicates more than the average value that demonstrates the curious that is strongly associated with the religiosity and nationalism. The obtained value indicated that the normative nature of UK people, which means consumer concentrate on the cause of selecting particular product and services (Mesman, et al., 2016). Hence, Adidas can make a unique image in the marketplace by differentiating their products and services from the competitors, it will make a different image in the consumers mind. Adidas can give the value to their consumers for making a positive relationship with them. Moreover, it is also analyzed that lower long-term orientation indicates that company would be capable to implement their marketing campaign in the UK. Indulgence Indulgence demonstrates how much people enjoy their life and having fun. The obtained value of indulgence is 69 that is high, which means people believe in living their life with fun. Adidas can use higher information sources and directly communicate with the consumers (Montano and Kasprzyk, 2015). Hence, it can be said that marketing campaign could be successful in the UK because people believe in enjoying their life. Justification of specific recommendations presented in the memorandum Adidas can use a marketing campaign to promote their product and services by considering sales promotion method. Following are many causes of using sales promotion techniques for promoting marketing campaign in the UK: Increase Brand Awareness Adidas can promote their product and services by involving many online methods like radio, magazine advertising, and television that could support to gain the awareness of the brand (Thanh, 2014). It is also found that customers tend to learn more towards particular organization if they frequently hear about them. Through sales promotion, Adidas would be capable to improve increase the awareness of product and services in the least time and cost. The brand awareness level is measured by specified competitors. Provide Information Adidas could use the sales promotion technique to offer the adequate information about their products and services by their campaign. Adidas could imply both online and offline method to promote their products and services in the marketplace by considering the marketing campaign. Promotion is the best way to identify each stage of buying process as it would support to enhance the possibilities of successful implementation of the campaign. Adidas could use promotional method for enhancing awareness about price, cost and product features to the consumers (Wang, et al., 2014). Increase Customer Traffic Adidas can use the promotional technique for increasing consumer traffic. The organization could imply morganatic card for tracking each purchase of consumers. The frequencies of card advertising are designed for attracting the consumers and retain them for the long term. New consumers could be influenced by promotion if they are aware of product and services of the company (Almond and Verba, 2015). Build Sales and Profits The main goal of using promotional methods is to gain the sales and profits of the company in the least time and cost. There are certain methods that could be considered by the organization to promote their goods and services like public relation, advertising, and sales promotion. Adidas can use sales promotion method to effectively promote their campaign and obtain a positive outcome (Goldstein, 2015). The promotion method also enables the company to target people to try a product of the company. If company invest a high amount of capital in the promotion then company expect to obtain higher profit. Thus, it can be said that effective strategy could enhance the success of marketing campaign in the marketplace. Encourage Repeat Purchases The sales promotion method support organization for enhancing repeat purchase. Adidas could make an emotional link with people to positively encourage them for enhancing their consumers. For example, airlines and hotels sectors use reward structure to encourage their consumers and make a long-term relationship with Hence, it can be said that Adidas can also imply reward structure and encourage their specified consumers to repeat the purchasing and obtain a reliable result. Adidas can also use the discount card and reward card to facilitate consumers as it would facilitate them to easily increase the possibility of purchasing in the UK (Greenfield and Cocking, 2014). Hence, it can be said that sales promotion could support to promote their campaign in the marketplace. Attracting New Consumers with Price Adidas can offer th4e reliable price to their specified consumers as it would lure consumers away from competitors that could support to make loyal consumer. Adidas can also offer many discounts on their products and services to obtain a reliable result. It could also support to enhance the possibility of success. Beside this, it can also be said that Adidas can also create an attractive name for their campaign due to influencing consumers and promoting their products and services (Greenfield and Cocking, 2014). References Almond, G. A., and Verba, S. (2015) The civic culture: Political attitudes and democracy in five nations. USA: Princeton University Press. Armstrong, G., Kotler, P., Harker, M., and Brennan, R. (2015)Marketing: an introduction. USA: Pearson Education. Ashley, C., and Tuten, T. (2015) Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology and Marketing,32(1), pp.15-27. Baker, M. J. (2014)Marketing strategy and management. UK: Palgrave Macmillan. Goldstein, S. (2015)Cross-cultural explorations: Activities in culture and psychology. UK: Routledge. Greenfield, P. M., and Cocking, R. R. (Eds.). (2014)Cross-cultural roots of minority child development. USA: Psychology Press. Hofstead Insights (2018) Country comparison. [Online]. Available at: (https://www.hofstede-insights.com/country-comparison/the-uk/ (Accessed: 11 April 2018). Kang, J., Tang, L., and Fiore, A. M. (2014) Enhancing consumerbrand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation.International Journal of Hospitality Management,36, 145-155. Kotler, P. (2015)Framework for marketing management. USA: Pearson Education India. Mendez, M., Bendixen, M., Abratt, R., Yurova, Y., and OLeary, B. (2015) Sales promotion and brand loyalty: Some new insights.International Journal of Education and Social Science,2(1), pp.103-117. Mesman, J., van IJzendoorn, M. H., and Sagi-Schwartz, A. (2016) Cross-cultural patterns of attachment. InHandbook of attachment: Theory, research, and clinical applications(pp. 852-877). USA: Guilford New York, NY. Montano, D. E., and Kasprzyk, D. (2015) Theory of reasoned action, the theory of planned behavior, and the integrated behavioral model.Health behavior: Theory, research and practice, pp. 95-124. Strauss, J. (2016)E-marketing. UK: Routledge. Thanh, P. T. H. (2014)Implementing Cross-Culture Pedagogies. Singapore: Springer. Wang, J., Solan, D., and Xu, B. (2014) Cross-culture integration and global new product development. USA: Sage. Zeriti, A., Robson, M. J., Spyropoulou, S., and Leonidou, C. N. (2014) Sustainable export marketing strategy fit and performance.Journal of International Marketing,22(4), pp. 44-66.

Leadership and Managing Change

The history of humanity is replete with various aspects of change along political, social, and technological lines. In this sense, change is not new to the world. However, the pace of change in the current dispensation is unprecedented. The industrial revolution provided the basis for it, and with the technological revolution that attends to the current age of information technology, the pace of change is bewildering.Advertising We will write a custom essay sample on Leadership and Managing Change specifically for you for only $16.05 $11/page Learn More Murthy (2007) concludes that the kind of management stategy that fits in this context is â€Å"management by crisis† (p. 17). He argues that the pace is too fast to allow for methodological approaches to change management, which can easily lead to desolation. This view relates closely to that of Kanter (1997) who identifies change and leadership as the two main challenges that organizations face to day. The role leadership plays in any organization is the identification and promotion of a vision, compelling enough to attract and retain the interest of all stakeholders. In fact, the chief role of leadership is mediation of change. The management on the other hand works out the processes required to accomplish the vision, ensuring in the process of pursuing the identified vision that the organization has the right balance of risks and rewards. In this case, leadership seems to have the distinct role of identifying the future for the organization and inspiring followership. This puts the responsibility of facilitating the process of identifying the forces of change on the organizational leadership, after which they develope and implement appropriate responses to those forces. In order to examine the place of leadership in change management, there is need to use a model that captures the process of change. Murthy (2007) proposed the following stages as the defining characteristics of the change process. Creating a sense of urgency Forming a guiding coalition Developing a vision and strategy Communicating the change vision Empowering broad based action Generating short term wins Consolidating gains and producing more change Anchoring the new approaches in the culture This model shows that there are leadership actions required before tackling change. Initially, the actions listed call for an inclusive process, and finally efforts meant for achieving sustainability come into play. The leadership of change is therefore not a preliminary application but a sustained input throughout the change process. The preliminary environment requires the infusion of a sense of urgency to mainstream the need for change. Introduction of change initiatives in an environement where the need for it is not yet felt leads to poor uptake of the initiatives and hence the process may fail. Changes in the internal and external operating environments are good incentives to anchor the a wareness for a change process.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Changes in the operating environement, if major, will normally have the attention of all the stakeholders. Therefore getting them to participate in change initiatives on this basis requires lesser effort. Change initiatives have a higher change of success if the organization has a high degree of stakeholder commitment. The three characteristics underpining this commitment include, â€Å"a strong acceptance of the organization’s values and goals, a willingness to exert considerable effort on behalf of the organization, and a strong desire to maintain membership in the organization†. It is crucial to bear inmind that the prospect of change is a source of stress for many employees. This calls for careful planning from the leaders of the change process. The formation of a guiding coalition builds on the principle of participatory change. While top management normally has access to resources and influence to direct change, they are perceived as custodians of the system and hence they may not be successful in inspiring change in attitudes among lower cadre staff. A change committee with representatives from all levels comands a greater following since everyone feels included. This team occupies the best position to scrutinize the change vision presented by the leadership and to become its chief advocates. They provide invaluable support in the selling of the vision to ensure compliance by all the members of the organization. The actual change in the organization will manifest in individual workstations. It is at these points that workers will apply new technologies, new attitudes, and undertake new assignments for the organization. This thinking underguards the proposition by Murthy (2007) that change needs to be brought about by â€Å"broad based action† (p. 209). It is from such places that the leadership can see the gains of the change process. It is the role of leadership to consolidate these gains. Once new systems are functioning, the leadership must phase out the older systems and let the new ones take their place fully. In order to spur on the change process, it is imperative for leaders to identify short term wins and to reward their promoters. This ensures that the staff remains focussed on the change agenda. Over time, any change initiative dies down as the organization settles down on the new operational paradigm. Leadership must remian vigilant to areas of complacency or slow growth in order to generate more change options for these. In this manner, the organization extablishes an enduring change culture and has a better chance of surviving the future demands on it to change even further.Advertising We will write a custom essay sample on Leadership and Managing Change specifically for you for only $16.05 $11/page Learn More Ethics One of the inevitable consequences of the steady process of globalization that characterized world affairs in the latter half of the twentieth century to the present is the amalgamation of world cultures. Previously, the import of culture was a very slow process using shipping routes and following trading patterns. However, with growth in the information technology and transport sectors, the current speed with which different cultures interact does not allow time for the dominant culture to subdue the others. The result is a mish-mash of values. Some of the consequences of this interaction include â€Å"corruption, favoritism and nepotism, deterioration of human values, series of scams in business, government policies, and society† The sources of ethical constructs in any society relate closely to the sources of moral constructs. Religion plays a big role in the determination of morality in a society. A key difference between moral imperatives and ethical ones, therefore, is that moral laws are transcendent and are unchanging over time. Since their sources have a claim to supernatural origin, it is impossible to repeal them. Ethics on the other hand is a conditional recognition and application of these values but drawn purposefully to allow for meaningful relations between various culture within a society or organization. At the core of culture is the moral code of each society. In an attempt to bridge the cultural differences manifesting as different moral codes, business ethics has emerged as an important part of business in an intercultural trading field that world markets have become. While morality deals with the rightness or wrongness of issues, ethics deals with the acceptable behavior in a particular context. Various specializations of ethics that are of interest to leaders in the current dispensation include environmental ethics and business ethics. Environmental ethics stems from the need to care for the environment to mit igate the effects of pollution and global warming . Organizations that do not care for the environment risk a perception that it is environmentally unethical. Business ethics seek to define the acceptable behavior of business within the communities within which they operate. The boundary of a community varies depending on the business model in use. While there is no single universally acceptable code for all businesses to use, a body of international norms guiding global human relations is emerging.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These norms, such as the respect of human rights, tolerance, and the avoidance of discrimination based on creed, race, or gender, underlie the tenets of ethical relations between communities interacting in the international arena. This, does not by any means, imply that all countries agree on these issues. Rather, they are aspirations that have found universal acceptance although the degree of enforcement varies. The interplay of ethics cascades from this international arena to the organizational one, and stops at the individual level. The organization wants to appear as a responsible member of the community that respects societal norms and upholds the values of the community. The actions that the organization undertakes must not interfere in any way with the lives of the community or the environment. In fact, the values of the business should conform to the generally acceptable standards of the community within which they do business because that is where they derive â€Å"social approval†. Looking inward, the organization must enforce a code of ethics that sets the rules of social engagement between its members. A code of ethics reflects an â€Å"organization’s primary values, norms, beliefs, and ethical rules of operations†. In this case, the rules define the acceptable limits and modes of interaction between various members of staff. Leaders normally carry more than just ethical responsibilities but also a moral one since they have authority over their juniors and hence can take advantage of them. In fact, their personal conduct in their personal lives play an important role in their moral obligations towards the society. This comes out quite well when we consider leadership roles in international organizations such as the United Nations and the World Bank. Their personal conduct in private affairs matters morally even if they have no ethical obligations in certain contexts. This is despite the fact that morality is personal while ethi cs is institutional . All organizations maintain a certain kind of written code that defines acceptable behavior. It is incumbent upon new members to subscribe to these codes. Apart from the business policies and processes, an organization’s code of conduct is an ethical construct whose presence or absence does not impinge directly on the business processes, but affects the quality of relationships between various stakeholders. A community may reject the products or services offered by an organization even if they are desirable if they feel that they their production uses unethical means. Internally, employees may feel insecure working for an organization that does not uphold high ethical standards because it exposes them to the risk of mistreatment from their colleagues. Google Google is a relatively young company for an establishment of its size. The company’s incorporation in 1998 marks its beginning as a formal entity. The company grew out of the market demand for an internet search engine that would make looking for information in the internet more organized. The solution to the problem of meaningless search results that web surfers encountered came by way of the optimized search results provided by Google’s search engine that two PhD students at Stanford University developed. Google comfortably occupies the market leader’s position in the search-engine service provision sector and internet advertising. Other big players in the field include Yahoo and Bing. Bing is Microsoft’s response to Google search after unsuccessful attempts to take over Yahoo. In China, Google faces competition from Baido, which enjoys the State’s support. Google currently offers a wide range of search related services. It earns its revenue by selling advertising opportunities to companies. Along with the entire technological innovation that Google search is, Google managed to develop a very innovative advertising model that allows advertise rs to target their advertisements at the specific people who are interested in their products and services. This way, Google offers information search services free of charge to all users worldwide. The service range that Google offers includes the flagship Google search and its email service, G-mail. In addition, Google offers specialized services such as Google scholar targeted at academicians and a blogging service for users interested in maintaining blogs, among other services. Google’s growth has had its share of challenges, some common to all startups and others related to its structure and composition. The key challenges that Google’s founders, Larry Page and Sergey Brin faced included managing talent, raising capital, managing growth, and environmental challenges. Initially, the pair did not have much in terms of financial incentives that they required to attract and retain the kind of talent they needed to make Google a success. The talent they needed put them in direct competition with entities like Microsoft, to say nothing of the demand for the same talent in the greater Silicon Valley in which Google operated. This exemplifies the general challenge of raising capital for their operations. Google relied on borrowed capital and venture capitalists to get through the initial phases of its growth and development. While the founders showed extreme innovation and adaptation to the needs of their clients, they frequently ran into situations where they needed more money to facilitate expansion. The management of growth characterized by a desire for close control of the company proved a challenge to the founders too. They were very calculated and guarded in their interaction with potential sponsors and associates. While both of them had strong credentials in technology, they lacked the prowess to offer operational leadership for the organization. This becomes clear with the entry of Eric Schmidt as the CEO of Google when he provides the much- needed balance to the highly innovative duo at the helm of the fledgling company. They only gave in to the incessant requests by the capital venture firms that bankrolled Google’s critical growth stages to relinquish operational control to a CEO. Despite its short time in operation, Google has dealt with two serious economic crises in the greater economy and survived. The first one was the IT bubble that burst in early 2000 and led to massive layoffs among the high tech firms of Silicon Valley. The other one was the economic meltdown in 2008 caused by a meltdown in the real estate sector. Google defied odds and came out of both crises stronger. The keys strengths that Page and Brin have include innovativeness, strategic focus, and well reasoned risk taking. Their knack for innovation shows in the design of Google search engine to solve a prevailing problem, and providing the conditions required for the maturity of the idea. Secondly, they show a lot of focus as they adapt to changing conditions and requirements by stakeholders. In any case, their philosophy of keeping their business fairly simple and straightforward and relinquishing control in very measured ways point to their depth of strategy and focus in the development of Google. They approach situations in unconventional ways and have been very successful as a result. The final key strength visible from the pair is their calculated risk taking. They did not abandon their studies but took a study leave. They did not move straight into a business complex but grew from a student room to a garage before renting their first office. In addition, the decision to go public through an IPO came at a time when they had developed a considerable lead in the search engine business hence their potential rivals would not have an easy time catching up. The two key recommendations to leaders based on the lessons of the growth of Google is the need for innovation and adaptability. Brin and Page did not invent intern et search. What they developed was a solution to search problems, and innovatively built a business around it. Secondly, organizational leaders need to maintain an aura of adaptability to the environment. This quality will allow them to survive pressures in their environment. References Burns, J. M. (1979). Leadership. New York, NY: Harper Row. Gavai, A. K. (2010). Business Ethics. Mumbai: Global Media. Hartley, R. F. (2009). Google-An Entrepreneurial Juggernaut. In R. F. Hartley, Marketing Mistakes and Successes (pp. 11-28). Hoboken NJ: John Wiley and Sons. Kanter, R. M. (1997). World Class: Thriving Locally in the Global Economy. New York, NY: Simon Schuster. Kille, K. J. (2007). The Secular Pope: Insights on the UN Secretary-General and Moral Authority. In K. J. Kille, UN Secretary-General and Moral Authority: Ethics and Religion in International Leadership (pp. 337-353). Washington DC: Georgetown University Press. Murthy, C. S. (2007). Change Management. Mumbai: Himalaya P ublishing House. Paliwal, M. (2006). Business Ethics. New Delhi: New Age International. Rosenthal, S. B. , Buchholz, R. A. (1999). Rethinking Business Ethics. Cary NC: Oxford University Press. Vakola, M. , Nikolaou, L. (2005). Attitudes Towards Organizational Change: What is the Role of Employees’ Stress and Commitment? Journal of Organizational Change Management , 18 (1), 163-176. 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