Ray Kroc :: essays research papers

Ray KrocPROBLEM STATEMENT      In order for McDonalds to wee its goal of "par excellence", it mustuse the full importee and definition of marketing. market is giving the targetmarket what they want, when and where they want it, at a price they are willingto pay for it.REFLECTION / mind     For McDonalds to achieve its "par excellence", they must focus on the concomitant that there is an ever changing market and that the wants and needs ofconsumers are endlessly changing. Since McDonalds has been around for forty-one years, it is safe to say that they are the father of the tumultuous food industryand that they stand set an example for others to follow.     When Ray Kroc bought the original McDonalds in 1955, he focused on whatpeople wanted. With this focus came the example of Mr. Krocs theory of QSC( quality, service, and cleanliness ).     QSC successfully got McDonalds off the g round, but as successions changed,the keep company saw many more market segments and opportunities. In the 1970s and1980s once once more McDonalds lead the way in the fast food industry. The changeswe saw included, for example, the accompaniment that women were now a major part of thework force and triple income families were becoming a more common occurrence.McDonalds became a mastermind of marketing toward specific markets bypioneering ideas such as breakfast menus, healthier choices and alternatives,and " enceinte" foods. McDonalds has truly evolved into a world power by paying worry to the needs and wants of the changing market and adjusting to theseneeds.LINKING THEORY      Ray Kroc saw archaean on what needed to be done. He changed what was at onetime a product orientation, into a marketing orientation. Back in 1955, this was restrained a new type of management. From the beginning, Kroc was already in theforefront of marketing.   &n bsp Marketing orientation focuses on the customer and what they want in aproduct, kinda than product orientation which focuses on the product itself.McDonalds has taken every prognosis of marketing orientation and utilized thephilosophy to its fullest. McDonalds has focused in on the customer needs andwants, sometimes even putting the ideas into the consumers mind in advance theyeven knew what they wanted or expected. McDonalds could deliver They have done across-the-board market analysis and product development based on this analysis. Theyhave packaged their food and priced it exactly to the market segment which theyhave targeted.     exhibit McDonalds innovations in marketing even further, is its earlyadaptation of societal marketing. societal marketing takes into account theoverall concerns of the target market, the environment, for example.