SMIO Group Element Strategic Management In Organisations

ALL Analyses and over unfavorablely assess the environments in which strategicalalal management and wobble takes place and assessing the remove giving medicational responses (analysis, enquiry). 4 Explore and rate critically the contemporary literature on strategic leadership, management and decision-making and how it occupys to successful organization progression in a global environment (kat onceledge and instinct).ALL Understand, critically judge and apply contemporary ideas on strategic aspects of decision-making in effective essay assessment during organizational change (integration, friendship and understanding). Assignment hardening by Peter J Consider Assignment verified by test Panel and External Examiner Assignment Instructions Your squad essential(prenominal) be submit by the collectable dates as stated at a lower place and allowing be vomited electronically via Turning and for which you go away be issued operating instructions. The bargonly circum stance in which assignments can be submitted late is if an apologise helping form is submitted at the same time.This free radical element is weighted at 15% of the boilersuit marks visible(prenominal) on this module, and which are allocated as follows 1) root work agricultural handler Initial Strategic audit and internationalistization intention Submit by 9th February 201 5 by no later than 17. 00 pm (see page 7) 2) Group work rural area managing director Final End-Game account Submit by 4th May 2015 by no later than 17. 00 pm (see page 9) Detailed briefing and instructions are assumption herein. Strategic Management In Organizations Assignment instruct demesne film director ALLELES Business Game guise.The Country Manager Simulation (or handicraft game), go out give you and your team a rewarding and loving opportunity to actually manage the international refinement activities for a multinational federation. During lectures, tutorials and workshops exit be exploring the complex arena of Strategic Management and International Strategic management from various perspectives real world perspectives. You will celebrate from your module handbook that we will be devoting dampen of the aerogramme to cultivation using the Country Manager (ALLELES) simulation.The output from this will form a part of your final assessment on this module. The ALL SMILE causa will also be used as an assessment vehicle for you to demonstrate your learning on the possibility and concepts which we will be exploring in the lectures, tutorials and in your self-managed translations. Each team will fortify and implement strategies for bowing into and expanding throughout the Latin American region for a consumer packaged bullys pixilated that manufactures and market places toothpaste.You will determine which countries to enter, when to enter them, where to reduce your products, which guests to target, the products you take to launch and at what prices, th e channels through which you want to sell, and manage various marketing communications activities. The simulation will enable you to learn by doing. Your team will develop a marketing see. Then you will manage the business by implementing your excogitation (making decisions) over a simulated eight-year consummation. Finally, you will cease an end-of-game cover.You will as the course progresses be draw awaying on a move of concepts and theories to help your knowledge and understanding and other learning outcomes and which will inform the analysis, military rating, development and implementation of international strategies. It is important that you study upon and draw on these and previous concepts and underpinning theories to inform your analysis, evaluations and decisions. You will be using the Country Manager simulation to evaluate and develop new international market entry and development opportunities.The simulation is based upon a wealth of uncouth data (political, econ omic, social and so forth and the company for which you are working is up against accomplished competition. You will be developing market entry strategies, and managing regional amplification in Latin America. You will learn how to manage these activities to create customer value internationally. The value creation process involves understanding customers, collaborators, competitors, and a companys sustain core competencies, and using this knowledge for competitive advantage and growth.The Country Manager simulation will entail initially establishing a new international market for entry as the home market has become saturated. following a detailed comparative landed estate analysis your team will then go onto establish a brand presence in that market. You will need to lay down decisions on he level of FDA to make and to go on to attempt to increase the companies strategic and financial line in that country. You will then be expanding into surplus foreign markets in Latin Ame rica.It is very important to read and become thoroughly familiar with the Country Manager ALL SMILE type study on. This cutting will be used non only dynamically in the simulation to develop your analysis and decision making skills, only will also be used to integrate with and apply key concepts/theories On ISM and general help to make the learning process graduated tablelike to reality than desk based case work Your team needs to develop a Strategic commercializeing Plan the roadman for managing your entry, growth, and refinement into Latin America.Before working on your Marketing Plan, read the entire Country Manager users manual. Your plan will cover most of these topics. In ordination to do so, you will need to use the various reports (environment, competition, internal) to analyze the current pip and forecast how it will (or how you want it to) change. The goal is to determine what dodging you want to set and how to implement it (I. E. , what decisions you will nee d to make) in order to maximize your nutrition to corporate headquarters.Because you report to both the Toothpaste Category Management and the Latin America organizations (see Figure 1 , page 8 of the user manual), you must work toward maximizing your country accumulative part as substantially as the overall cumulative contri howeverion for the region. Your instructions are to do a sequential entry (waterfall) strategy into Latin America that is, you are not to enter more than one country at a time. For example, you might enter one country in period 1 , a second country in period 3, a common chord approximately country in period 5.You should enter at least three countries. See the next page for more specific entry and expansion instructions. Initial Strategic Plan Entry & Expansion Instructions Firstly, enter the Latin American market Enter your first country. Begin by launching no more than 4 SKU. Add more SKU in subsequent periods as you believe the market bears and consiste nt with your strategy. You should advance two-three periods. happen to play in the initial market, expanding into a multi-segment SST taste.Secondly, begin regional expansion After establishing your business in the initial market, enter into one additional market in Period 3 or 4. Begin by launching 4 or more SKU in the second market. lead to play in the initial and second markets, expanding your multi segment strategy. Thirdly, continue regional expansion Continue to play in the initial market, and 2nd market, now expanding into a third market in Period 5 or 6.Follow the same procedure as above for the third market consummate all nine periods In the event that you have make a major blunder (e. G. , entering an MSP of 10. 0 instead of 1. 0), you must come home your tutor to replay a period. You must complete your final set of decisions within the specified schedule dates. Note Be sure to happen a log of your decisions and passs distributively period. After each period, save/ bell ringer the Performance Summary (Consolidated Internal). Con. Assessment part 1 .Initial Strategic scrutinise and Internationalization Plan. Group Work Submission (7. 5 % of available marks) (state team number and members names on the assignment) This element will be submitted as a Poster (instructions provided and a blank Poster guide is available on chalkboard) via Turning by no later than 5. 00 PM on Monday 9th February 2014. Before working on your Strategic Plan, read the entire Country Manager case and manual. Then focus on Section 4 of the user manual. Your plan will cover most of these topics covered here.In order to do so, you will need to use the various reports (environment, competition, internal) to analyses the current built in bed and forecast how it will (or how you want it to) change. Your teams primary goal is maximizing your overall cumulative contribution for the region. Note however you will note be assessed on the level of cumulative contribution you ha ve achieved. Your secondary goals are maximizing your market share and brand fair-mindedness in each country that you example, you might enter one country in period 2, a second country in period , a third country), in period 5.You should enter at least two countries. Your mathematical operation will be evaluated as follows Country and regional performance congress to other teams on the following measures o Cumulative net profit contribution o Anal period net contribution o Market share o Brand equity Your Plan should not top off two AH poster sized sheets , using the given poster Template (adapt this as required, by adding sub pages and do include a bounteous Harvard Reference to all sources of literature and case distinguish including the Country Manager case and any further research undertaken by your team.Aim to give a unspoiled visual impact for your poster by using applied models etc. You may add as supporting exhibits as you like to the poster. any exhibits must be r eferred to in your school text. Your plan may be tout ensemble or partially in outline form. Organism your Marketing plan as follows. 1. Make sure you include on the poster group members names 2. Executive Summary one page description of your overall strategy (see items 3 to 7 beneath). 3. Situation analysis (opportunities and threats from a SWAT). 4 Vision, Mission and Key Strategic Objectives. 5.Market entry strategies (the sequence and timing of countries you will enter). 6. Manufacturing location and sourcing (including any changes you plan to make and when). 7. Target marketing strategy (for each country you plan to enter). Each target market should give a combination of demographics and benefit (e. G. , older & healthy see cross-section(prenominal) under Brands Purchased reports). 8. Strategic Positioning and marketing mix strategies (target specific UP strategies for each country you plan to enter). 9. Regional standardization (any manufacturing and marketing resources you plan to share across markets). 0. Market share objectives (end-of-game racket shares for each country you plan to enter). 11. Appendix containing all referenced Exhibits and a List of references to Harvard Standard. You plan will be submitted on-line via Turning for which you will be given specific instructions and will be submitted in the form of a poster and for which a blank template is included on the modules Blackboard site. This Poster template Can be adapted but must not be longer than two AH sized pages and with a marginal font size of Arial 24 Additional guidelines will be made available on Black Board on preparing your group poster.Assessment part 2 (7. 5 of available marks). Country Manager Final Report Group Work Submission (state team number and members names on the assignment) This element must be submitted via Turning no later than 5. 00 PM on 4th May 2015. Each team is to submit a final end game group report that describes your teams performance and what you e rudite about being a country manager for a company expanding internationally. Your final End-Game group report is not to exceed five (5) pages of text (double-spaced, 1 margins, 11 or 12- point Times New papistical or Arial font).Your Appendix may include supporting exhibits or reports which must be referred to in your text. Organism your teams Final Report as follows 1. grasp sheet with team members names, countries entered, and date. 2. Reflections upon your teams successes and failures in implementing your strategy and objectives (as described in your Group Strategic Audit and Plan poster). (use available data /Metrics and relate to appropriate theory) 3. Appendix. Your Appendix should include (but is not especial(a) to) country and regional performance.Include the following Period 6 (end of game) information o Cumulative net contribution for the region o Net contribution for each country o Market share for each country Brand equity for each country Your teams performance will not be evaluated or judge in terms of final marks but your report should include Country and regional performance relative to other teams o Regional cumulative and final period net contributions and brand equity. Country and regional absolute financial performance o Regional cumulative and final period net contributions.Country market shares and brand equities. Assessment Criteria class & percentages 0-39% Pass (3rd) 50-59% Pass (2ii) 60-69% pass (2I) Demonstrate a systematic understanding and critical evaluation of the key aspects of the strategic management process (LOL knowledge & understanding) Demonstrates very particular knowledge & understanding. No use of pertinent theory from module lectures or elsewhere. Demonstrates circumscribed knowledge & understanding. Some evidence of germane(predicate) theory. Occasional errors in understanding. Demonstrates some(prenominal) knowledge & understanding.More than 1 or 2 theories introduced. But not extensively & coherently app lied to the case(s). Limited critical evaluation. Demonstrates good knowledge & understanding. Uses a number of germane(predicate) theories, demonstrating evidence f wider reading and understanding beyond module lectures. Some evidence Of critical evaluation. Demonstrates very good knowledge & understanding. Confidently introduces a number of relevant theories from the lecture notes & wider reading. Critically evaluate key aspects of strategic management process.Demonstrate the tycoon to compare different theories and perspectives of strategic management and use and appraise them suitably (ALL learning, analysis) Overwhelmingly descriptive fill with little or no lotion of theory from lecture notes. Mainly descriptive content, but with some special attempt o apply theory to case(s). Some descriptive content & arguments may not be fully developed. More in-depth analysis is evident. suffice is supported by range of well-selected theories. Evidence of extensive analysis. Applies range of relevant theories in a coherent and convincing way to the case(s).Critically evaluate theories and concepts of strategic management. Analyses and apply appropriate problem solving techniques plus knowledge versed to solving complex business problems (ALL analysis, application, problem solving and reflection) Demonstrates very shapeed or no critical reasoning to evaluate theories. No evaluation of strategic options provided. No evidence Of the might to ferment complex strategic problems. Demonstrates very limited or no reflection on learning. Demonstrates limited ability to evaluate theories and concepts of strategic management.Provides a limited evaluation of strategic options. Limited evidence of the ability to solve complex strategic problems. Demonstrates limited ability to reflect on own learning. Demonstrates some ability to evaluate theories and concepts of strategic management. Provides evaluation of strategic options but analysis is not convenience. Provides e vidence of the ability to solve complex strategic problems but with some limitation. Demonstrates some ability to reflect on own learning. Demonstrates good ability to evaluate theories and concepts. Good evaluation of strategic options with confirmatory evidence. Revises good evidence of the ability to solve complex strategic problems. Critically evaluate options & demonstrates the ability to reflect on own learning but with some limitation. Demonstrates very good ability to evaluate theories and concepts. Confidently evaluate different strategic options with supportive evidence and critically evaluate options. Provides good evidence of the ability to solve complex strategic problems. Good demonstration of the ability to reflect on own learning. Demonstrate the ability to communicate complex issues (L 04 communication) No coherent structure. Many errors of spelling, grammar etc.Work incorrectly referenced Some errors in structure. Language fundamentally sound. Some incorrect ref erencing. Structure & language satisfactory. Work referenced, perhaps with some errors. Well structured. Effective use Of appropriate language. Good referencing. Compelling & crystalline structure. Very effective use of language. Referencing excellent. Grammar and references structure, grammar, selection & presentation of sources is accurate & appropriate References absent or drawn from inappropriate sources e. G. Wisped. A few references used, in the first place from lecture notes with little evidence feeder reading.Some references used, some from lecture notes but with some evidence of additional reading/research. Broader range of references used, from lecture notes but also with more extensive evidence of wider reading/ research. Wide range of reference used, from lecture notes but also with extensive evidence of wider reading/research. Academic Misconduct The Business School takes any cases of academic misconduct, including plagiarism very seriously. The penalties are severe and can in some cases result in a student not being allowed to continue their studies.The form _or_ system of government on Academic misconduct can be found at http//www. Staffs. AC. UK/assets/ academic_misconduct_tacit-26770. PDF Please note all assignments are processed via Turning (plagiarism catching software) Non Submissions If you fail to submit any assessment for a module an N will be recorded (non- submission) (fail due to non-submission) for that module and you will not have a guaranteed re-sit entitlement. Any further attempt entitlement will be at the discretion of the Award Board. Assignments must be submitted by the due date.The only circumstance in which assignments can be submitted late is if an extenuating circumstances claim is made. In these circumstances work may be submitted up to 5 working eld late only (this is not automatic). If the extenuating circumstances are upheld, the assignment will be ground floord as usual. If the claim is rejected and the work i s of a pass grade a maximum of a 40% (R) for undergraduate and 50% (R) for grad student will be awarded. If your work is submitted after the 5 working days a O will be awarded. Maximum Word space State the number of words used on the assignment lie sheet.You may include diagrams, figures etc. Without word penalty. A sliding scale of penalties for excess length will be imposed according to the kernel by which the limit has been exceeded. 1-10% excess 1 1-20% excess 21-30% excess 31 excess no penalty reduction in the mark 20% reduction in the mark the work will be lie at a pass N.B.. None of the above penalties will be used to change your mark which is above the pass mark, to one that is below the pass mark. Therefore the maximum penalty for exceeding the word limit will be a reduction to a pass grade.