Critically evaluate the role of e-Business adoption models to assess Essay

Critically respect the role of e-Business adoption models to assess exisiting eBusiness capabilities of SMEs and make recommendations for future strategy and investment - Essay ExampleIn the olden stages of business, the manufacturer used traditionalistic methods of merchandising with advertising in the print and electronic media (Shima & Varfan 2008). And traditional methods uses different channels of distribution such as wholesalers and retailers (Bernard et al. 2010). Thus it involves a huge cost of distribution.The performance of the business based on the Internet and web based engine room is termed as E-business (Andam 2003, p. 5). As the technology advances day by day, it is better to adopt these changes to be successful in the business sector in terms of production and marketing. E-business helps in marketing through reducing the advertisement cost by reaching out to the people globally through the internet by search engines such as Yahoo, Google etc (Chapter 1 Introducti on to E-business and e-Commerce n.d.).Small and medium sized enterprises (SMEs) have low man-power and low capital compared to immense scurf companies. Usually SMEs face difficulties at their initial stage of establishment. Since SMEs play a major role in the economic development of the country, a special priority has to be provided (The New SME Definition User snuff it and Model Declaration 2005). Hence a study has to be made on the E-business model and the outflank among them can be adopted for the enhancement of SMEs.The cost of production and distribution is applicable to both large scale and small scale organizations. But the SMEs face more difficulties in raising funds as their amount of investment is very low (Promoting Entrepreneurship and Innovative SMEs in a Global Economy Towards a More Responsible and Inclusive Globalisation 2004). At present the big and branded companies use online marketing as a selling method, which reduces their huge marketing cost (Eriksen & Hem mingsen n.d.). This technique can be withal used by the SMEs. It involves the electronic transactions between a company and the third party (Myers, Fletcher & Gordon