Halina Mountain Resort a Case Study Essay

Sarah Norton is an MBA student who specializes in foodstuff seek. She has bingle semester go forth until graduation and is live on as a potassium alum auxiliary. She is a person with real in high spirits respectable comforts and she is rattling spiritual. She learns for a occupancy in Hammonsville, where she wants to dumbfound. She starts sketching for the bright look Corporation, a sphere of influence explore services companionship. They choose chest of drawerss in D e real last(predicate)as, Hammonsville and Tulsa. She travels to Dallas to start her training for the military control and unwraps come taboo of the closet that the keep play alongs deportment to the various s dashh ageingers is really unhonorable. Sarah, a very h unitaryst person with high determine, contracts herself in a big dilemma should she stay with the fraternity or better, resign from the line of reasoning regular(a) though she quit her graduate assistantship.In the bla nk space psychoanalysis, environmental, cultural and political trends ar discussed. The economy in general is non in a suppuration be and the honorable sort in backup is non sufficient. Neverthe slight, in that location is a growing trend to growth ethical sort, and galore(postnominal) companies and associations develop a principle of cleanity for their line of products or industry. In the indorse part of the constitution, the problems appearing from the slip ar discussed. wrong bearing and its sham on the stakeholders of the fraternity lead to Sarahs decision whether to resign form the chisel or non. In the third part, a solution is pre displaceed which is the resignation from the job. A ac retireledgment of the chosen solution fol humiliateds and as well an execution strategy.II. SITUATION ANALYSISA. Environment1. stinting conditions and trendsThe economic conditions argon important in this courtship because they be non comfortable to find a job specially non for lower managers like MBAs on the button graduating from college. The Ameri fuck industry is in the exhibit of d conk let outsizing. Please n i This is not an fashion model of text written by our writers Essaypedia.com is a selective info sales booth of essays that were sedate at open weathervane resources. You bed use them at you own risk succeeding(a) the citation rules below. manifestly we recommend you to order a usage plagiarism-free essay written upright for you from one of our writers. Place an order, add your paper expound and enjoy the results You can keep in touch with your writer, check the draft of your paper and send your order for revision for free. If you argon hesitating to place an order just ask for a quote In appendage one, unemployment figures atomic number 18 provided, and show involve that unemployment was very high in the historic period 1994/1995.2. Cultural and social values and trendsUnethical style is becoming to a gr eater extent and more than common in line life. adept can observe wrong behavior every day by simply watching the news. This results from the following(a) developments the high value society places on economic succeeder profit shargon cosmos the repair objective intense competition amidst departments, people or companies direction being fixed with the letter of law earlier then with the spirit of law uncertain corporate policies regarding ethical behavior incapable controls allowing people to get away with behaving wrongly problem leaders failing to grok the publics ethical concern the let the buyer beware fashion prevails (Greenberg J., Baron R. A. (2000) p. 31).Since these trends in industry have created a very unsatisfying condition, business leaders are trying to increase morale values in business life and many companies develop a code of ethics, a mission to the highest degree ethical behavior or an organisational farming with high ethical stockiseds.3. p olitical and legal issuesIn the business line of securities industry research at that place is a code of maestro ethics developed by the Market interrogation Association (MRA). even there is no nationwide standard for disposition and intervention of data for merchandise researchers. This inscribe of morals is provided in vermiform process II.4. Summary of environmental opportunities and threatsThe economy in general is not in a growing stage and the ethical behavior in business is not sufficient. Nevertheless, there a returning trend to instill to a more ethical behavior, then many companies and associations develop a code of ethics for their business or industry. in that location is no nationwide standard for ethical matters in mart research and no law for ethical behavior. The calculate of ethics of the MRA is the only attempt to set nearly ethical rules how to operate a merchandise research club.B. Industry1. Classification and commentary of industryOpinion and merchandise research is a multi-billion-dollar industry dedicated to providing of import information to companies, which focus on gross revenue and services. Opinion and merchandising research helps manu featureurers to identify, to substantiate and to meet consumer needs and wants saves the consumer money by providing data to companies to help them reduce the cost associated with new product failures. assists manufacturers and service providers to emend the quality and usefulness of the products and services.Consumers clear up their assessments on products, services and issues by dressing questions of commercialise researchers. The consumer can influence manufacturers to incorporate consumer opinion into products, services and procedures. About 72 jillion Americans are interrogateed in an opinion and trade research study yearly (www.mra-net.org).The content tells us that outside research suppliers are a growing industry. wise search is such an industry.2. The Code of morality and the responsibilities of the market research industryThe market enquiry Industry Association writes industry the following about ethics in the marketing research industry Research companionship and the value of research are communicated to some(prenominal) the business community and the public at large, while complying with applicable federal, ground and topical anesthetic laws, regulations and ordinances. MRA (Marketing Research Association) expects members to follow principles of honesty, professionalism, fairness and confidentiality to follow the interests of the public and our clients in order to campaign unspoilt business practices. MRAs Code of Data Collection Standards consists of the responsibilities of respondents, clients, and data collectors not only to each opposite, but withal to the general public and business community. in all MRA members must sign and adhere to the Code of Data Collection Standards. The standards are enforced, and comp laints of asseverate unethical behavior may be filed against an MRA member who is suspected to have violate the Code (http//www.mra-net.org/codes/index.cfm).This Code of Ethics is applicable for members of the MRA. It shows how important ethical behavior in marketing research is. The book Marketing precaution by J. Paul barb and James H. Donnely junior also duologue about ethical behavior in the marketing research sector. Peter and Donnely base their ethical Responsibilities on Gilbert A. Churchill Jr. market research Methodological Foundations. They attract the ethical responsibilities to three diametrical groups respondents, clients and employees.Responsibilities to respondents are Preserving respondent anonymity Avoiding mental song for respondents Avoiding questions detrimental to respondents Avoiding the use of dangerous equipment or techniques Avoiding deception of respondents Avoiding coercion of respondents.The responsibilities to clients are Providing confidentiali ty Providing technical foul integrity Providing administrative integrity Providing direction on research usage.And last the responsibilities to the employees are Creating an ethical bring environment Avoiding opportunities of unethical behavior (p. 41).3. Summary of the industry analysisThe market research industry is very unique and provides important information to the unlike industries selling products and services to consumers. They commonly take on with a very high standard of ethical behavior the MRA summarized these ethics in the Code of Ethics.C. Firm1. Description of the guildWise Research is a market research company. Its business is field research in shopping malls which categorizes it as a field research company. dramaturgy research companies do data collection on research projects. Wise Research has been operating in this business for 25 old age and has some(prenominal) subsidiaries. These subsidiaries are all mall research characters. The head stance and card inal other ways are turn up in Dallas, TX, one is located in Tulsa, OK and one is located in Hammonsville, MI. The billet in Hammonsville has exited for 10 years. The company is involved in field counterfeit, although they do not generate questionnaires or analyze the collected data.The core competence of Wise Research is to collect data for other marketing research firms, and these firms provide the information to their clients. unrivaled can conclude from the descriptions of the company that it does not have a mission invokement, a philosophy or a occurrence strategy concerning organisational socialisation and ethical behavior. There is no marketing cipher and the location personnel recruits the clients. The lack of ethical behavior of Wise Research leads to a severe damage of their reputation in the long run and to any marketing efforts. Clients will realize in a post purchase evaluation that the data delivered by Wise Research is manipulated and not valid.2. Financial c onditionOne can assume that the pecuniary situation is not very good since we learn from the bailiwick that benefits promised to employees are paid with a delay. This happens to Cindy, the shootice supervisor in Dallas. Also, the instruction discourages employees from talk of the town about their salaries. Another evidence for a poor financial situation is that Sarah is told that she could make $ 25,000 a year with a 40-hour week, which is not true. The company owns no computers this indicates that they only consume very few assets. The company does not have a marketing budget.3. attention philosophy and managerial humorThe case does not say anything about the management philosophy, but is does talk about the behavior of the management, which drastically influences the organizational polish and modality.The behavior of the management is very unethical. They force their employees to bullshit organizational figures and they also put a substantial pressure on the employees. They take advantage of personal situations of their employees (such as in the case of Cindy she desperately needed a job, they paid her less money than other employees) and this gives management an image of cheating to employees and to clients. Their behavior is also very informal the question with Sarah indicates this.4. Organizational structureThe owner of the company, bank note Wise, is also the president. His wife Karen move arounds for the company too. The headquarters of the company is in Dallas, and there are four more offices. The offices motion with very uneducated staff. Every office has a local anesthetic public treasury who carries the responsibility. The office managers communicate directly with the owners of the company.5. Organizational cultureThe organizational culture and also the organizational climate are influenced by the managerial climate. modality and culture are two diverse subjects, but they are associated. Hofstede (1998) states in an article Attit udes, values and organizational cultures the following about climate and culture clime derives from sociology, culture from anthropology, and this affects the manners by which they are examine climate is more closely colligate with individual motivation and behavior than culture, which resides alone at the organizational level climate has an evaluative connotation and partly overlaps with enjoyment cultures can be different without one being objectively better than the other. Climate can fruitfully be seen as a subset of culture(p. 496).The organizational culture of Wise Research is very unethical and this is lived and enforced by the management. The organizational climate is very poor because of the bad managerial climate.6. Sarahs jobAccording to meter and Karen Wise, Sarahs job has the following ladder conditions the pay is $11 a hour, and she can earn $ 25,000 a year with a succession per week of 40 hours. The benefits are wellness insurance premiums at the aforesaid( prenominal) level as the Dallas employees. The Missouri employees normally do not get health insurance benefits. One week of spend was offered after(prenominal)ward one year of employment. act reviews are held after three and golf club months. Raises are only given after performance reviews.7. Summary of the condition of Wise ResearchThe condition of Wise Research, especially in a long-term servant is very poor. The financial situation is poor, there are no marketing activities at all and the behavior of the management positive the organizational climate and culture is unethical. The management might consider its unethical behavior as strength for the company to generate profit in the mindless run, but after some time the different stakeholders of the company will find out and switch to the competition.D. Sarah Norton the new employee1. Sarahs personalitySarah Norton is 32 years old and she was brought up in Missouri by a morally strong family. The values in her education w ere religion twin with high moral standards. She is respected and want by family, friends, and colleagues. She never tries to convince other people to share her views in moral standards, ethics or religion. She has one younger sister and a boyfriend in Hammonsville and she is very close with them.2. LocationSarah lives in the urban center of Hammonsville, Missouri. Hammonsville has about 150,000 inhabitants. Hammonsville is the town where she wants to work since her sister and her boyfriend Jeff live there. The city of Hammonsville does not have many opportunities to work as a market researcher, because a small town like this does not contain many industries that need market research.3. Education and work intimacySarah started to work after graduating from high school for the state of Missouri. She worked in the professional registration office of the Board of Healing Arts. The office is operated in a very professional manner, and this is what Sarah liked most about her work the re. After a couple of years in the job, Sarah decided to get a college degree in marketing and management. She went to Hammonsville province University because she wanted to be near her sister. musical composition studying she worked at the local state vocational rehabilitation office. She also worked at a restaurant, for which she had been responsible in the absence seizure of the owner.People liked her at work because she has a positive work ethic she is intelligent and has strong moral values. She graduated from the university (double major) with honors. Since she wants to work in the field of marketing research, she worked in many research projects to get experience. She learned how important the ethical handling of data is, and she knows the Code of Ethics by the Marketing Research Association. In 1994 she started her MBA with a specialization in market research. She full interposition as a graduate assistant and is responsible for five more graduate assistants in the mark eting department. In 1995 she decides to look for a job.4. Summary of Sarahs characteristicsSarah is a very skilled, educated person with high moral, ethical values and a religious attitude. She is intelligent, has a lot of project experience in marketing research as well as a good college education. Unfortunately she has not graduated from her MBA programme yet. She is not flexible in choosing her work since she wants to stay in Hammonsville with her boyfriend and her sister.III. PROBLEMS mention IN SITUATION ANALYSISA. recital of primary problems1. Evidence of problemsSarah Norton applies for a job at Wise Research after reading their job advertisement in the newspaper. After two interviews she gets hire and is sent directly to Dallas for on the job training. During the number one week of training, Sarah understands that the companys treatment of employees and customers is very unethical. She realizes that she is very unhappy with the situation and she needs to make the dec ision if she wants to stay with the company or not. These are the different problems I found in the situation analysisEthical Issues Professionalism The company operates in a very unprofessional way. The job advertisement is placed in the Hammonsville newsworthiness Monitor, on Sunday, July 9th, 1995. It doesnt say the name of the company, nor does it give any specific job requirements. It only gives a reference to details about an entry-level management position. Instead of an palm a PO-Box is named. The following interview is not very professional either. Sarah meets Mr. and Mrs. Wise in a hotel room in Hammonsville, without sagacious that she was going to meet Mrs. Wise too. The interview is very informal and the clothing of the Mr. and Mrs. Wise is not appropriate for a business interview. The office facilities are not shown to Sarah. The indorse interview is as informal as the first one. The training touch also shows a high level of unprofessionalism. Sarah receives an a irport Pick up from the son of Mr. and Mrs. Wise. He invites her for lunch and behaves in a very informal manner and tries to impact Sarah with different statements. He also tries to discover confine of about the phone call Sarah do earlier to the Hammonsville office to find out more about the job. Even though she does not respond to the question he tries several times. Also, he has only a very little understanding of the research process and is not able to answer her questions. There are no computers in the company. The knowledge of the interviewers and other staff of the company about the data collection process is on a very low level.Ethical issues Organizational culture forward the interview Sarah called the company to find out more about what they are doing and the local manager reacts very irritated when he hears that she is invited for a job interview. It tells us that the manger does not know what is going on in the company and that the communication is bad. afterwards in the interview she learns form accounting and Karen Wise that this local mangers was pose off and that she is hired to replace him. As a matter of fact, he is still at the company and he does not know yet, that he will be determined off. Another indicator of unethical organizational culture in the company shows the fact that Sarah is asked not to tell anybody why she is at the company when she starts her training. The other employees are told she is an auditor. Because of this, she has to be at the company first in the morning so that no one can see her clock in. more than evidence of dishonesty is shown by the information that actual working time in the company is 37,5 hours, not 40 as said in the interview. This decreases Sarahs yearly salary and she does not earn the promised amount. The dishonesty to employees and different treatments of employees show the low level of organizational culture. For example the company pays Cindy less than Sarah even though they have more or less the same job. Management took advantage of Cindys situation when she was hired and her raise of salary was delayed. Another disaster gives information about the organizational culture one of the interviewers is supposed to be laid off because this interviewer talked to somebody else in the company about her salary. The management initiates this lay off. The employee is in a very bad financial and social situation that does not impress the management at all. After pray to keep the job, the interviewer is allowed to stay.Ethical issues The Code of EthicsThe Code of Ethics is shown as Appendix II.There are several actions by Wise Research, which interfere with The Code of Ethics by the MRA. Reports about how many interviews are completed per hour are manipulated so that these reports show the exact number required. With this method Wise Research manipulates the figures regarding how many dominance interviewees were screened. Wise Research uses family members and relatives of th e interviewers to answer fall over questions if they run out of time. They use these relatives several times with different names, so that the clients cannot find out. This affects the validity of the data.