Organizational Strategy and Change Essay

John Kotter in his contain explained the deduction of diversity intervention in any g e genuinelywherenance or business. harmonise to him, adopting wobble has been the trend in our guild for devil decades now though sometimes traumatic the result would be improve quality of products and services, raw(a) opportunities for growth and adjoin productivity (Kotter, p. 3). He stressed the signifi go offce of mixed bag management because at that place argon more benefits that a confederation can get from it.He emphasized that an organization finds help in adapting to shifting conditions and admit improved competitive mechanics oer another(prenominal) competitors (p. ). However, if an organization is passive to variety may face the adverse effect which according to Kotter be described as being pessimistic and suspicious of others who are pushing for transformation (p. 17) hence, this companionship al unityow for end up incompetent. A exhaustively example of a compan y that endorsed diversity over aft(prenominal) being attacked with bad promotion was McDonalds. McDonalds is a food for thought grasp that is leading in the global grocery it serves more than light speed countries having about 30,000 restaurants each over the world.This company has started as the front food service retailer that offers cozy eating-out market, which eventu exclusivelyy paved the way for this material form of business. According to Eric Schlosser, at the growth of flying food grasps in the States, the Statesn society has g unrivalled tremendous deviate specially in the lifestyle and value of the American wad considering the fact that practi screamy money has been spent in unwavering food than in education. In the said(prenominal) way, due to this trend, many women and mothers are work with the convenience of food preparation since a family spent their meal at restaurants and fast food chains (p. ).With this trend, McDonald is considered as the lar gest vendee of beef, pork and potatoes it is also the largest owner of retail property according to Schlosser (p. 4). After many years of existence, Ray Kroc had continued to create the image of the restaurant image by placing the smiling Ronald McDonald at restaurant and by creating a friendly environment around the area. However, despite of having a good written key and being a fast growth business, McDonalds had suffered enormous bad promotion from different sources.The first one was the revile case filed by the Greenpeace employees in 1990 and the support one was a documentary word picture written, directed and performed by Morgan Spurlock entitled A-one Size Me in 2004. The appearance of these controversies had locomote the McDonalds club to reshape their civilisation and focus. The vilify case filed against McDonald was considered the longest libel case in the history of side of meat that lasted in 314 days in 1990. The two Greenpeace employees get laidd many articles dictum that McDonalds inclined(p) food are environmentally dotty and physically harmful to the consumers.The libel admit also presented issues relating to discrimination to its employees, the company was liable for cruelty to some of its animals used as foods, and children are exploited for using them in television candidature. This publicity was be true aft(prenominal) the US Congress do an investigation about the hearsay. In their hatch as discussed by Schlosser in his book, explained that in that location was presence of E-Coli in some of their food due to unclean surroundings and soil and/or lethal meat which they sell to many children (p. ), since children are their descend one patronage.The Super Size Me ads which was produced and experimented by Spurlock himself for one month was a concrete translation why McDonalds foods are non good for the soundbox. According to Thom and Geiger, Spurlock had gained twenty-five pounds after one month of eating all McDonalds food which caused him to suffer from fatigue, headaches, and indigestion his blood sugar skyrocketed, his liver make full with fat, his cholesterol went off the charts, and his blood impel was unmanageable (p. 98).This experiment has just proven that fast foods are not oculusy according to Thom and Geiger (p. 199) this has alarmed the whole America and started blaming fast food for un estimable body and began to fight a war against fleshiness. The abutting question is What is the answer of McDonalds to this issue? Galloway and Kwanash-Aidoo had described clearly the response make by the company to this very challenging issue. At first, McDonalds through its spokes community did not make any comment saying that they have not seen the film yet.However, later, they told the hole that the movie is just a torture of reality. Kapica and Coffing (spokepersons) have said that the issue of obesity is a personal responsibility not theirs, since it is the persons choice w hat they pauperization to eat (p. 70). Nevertheless, in March after twelve weeks since the appearance of the ads, McDonalds had inform that they would phase the super-sizing option in their restaurants and they introduced the adroit Meals with salad and pedometers (Galloway and Kwanash-Aidoo, p. 71).Yet, the story did not end there until the issue became national. For this reason, McDonalds make a lot of public relation campaign just to offset the issue. Macmillan and McGrath has stated in their book that after that issue, McDonalds and other fast food chains has introduced mates of lower fat options, including a Salad shaker (with nonfat dressing), a Fruit and yoghourt Parfait (p. 160). The documentary film has helped American people to become health conscious people and industry to consider social responsibility. scorn the companys attempt to change the food offerings, the issue continued that necessary crisis management cost. McDonalds in Australia as well as in America us ed a proactive draw close which allowed McDonalds a fair perceive in the court of public opinion. This approach made the company showcased their management and the new direction that McDonald had initiated in coordinate to minimize the impact of the movie. The result of the approach was very effective because they were able to weaken and thin out the life-cycle of the issue according to Galloway and Kwanash-Aidoo (p. 5).To sustain its campaign, in February 7, 2007, the McDonalds Australia has joined the foundation and they had come up with nine products with approval of the Heart tush Tick. Heart psychiatric hospital Tick is a platform aiming to encourage food producing companies all over the world to espouse healthy and nutritious food to eliminate heart problem caused by food intake. The Australian Sports Medicine Federation explained what the Heart metrical foot Tick is.According to them, this is a program that challenges all food companies since 1989 to produce better products to provide consumers enough choices of healthier foods addressable on shelves of the supermarkets or restaurants. And every company that responds to the challenge must generate or produce foods that conform to the strict standards of the organization. Specifically, the foods are to be tested for some chemical contents that are harmful to the body before they are given mo the foods should not contain the following ingredients unadulterated fat, Trans fat, salt and kilojoules.Once passed the quality, the company provide be given the Heart Foundation Tick with corresponding logo that appears on the label of the product. Currently, based on the report released in 2006, McDonalds restaurants all over the world serve its customer with 100% pure USDA inspected beef with neither no fillers nor additives, whitefish from the Pacific Ocean and Baltic and North Seas, vegetables and fruits are farm-fresh delivered on well-ordered basis (Fact Sheet about McDonalds).Remarkably, McDo nald Company had enforced strategic actions in order to counteract bad publicity and champion their status quo. In the report made by William Greider in a publisher published online in July 2003 said that the company had taken a strong semipolitical will to advise its meat suppliers to mark using growth-stimulating antibiotics that are dangerous to gay health. By this warning, the company would not be willing to purchase the said products in the statement made by McDonalds director, he said, we would be a gun for change industry wide.This very crucial affirmation from the company was a response to the controversy that thrown on them and to the call of social responsibility. During this crucial situation, it is very of the essence(predicate) that a company is always mend to initiate change. McDonalds action for change is very critical but very essential because it turned the company pinnacle down, and it was successful McDonalds remained as the number one fast food chain in the world.To categorize the perspective, the change is institutional and contingency institutional because it is a change that considers the external forces such as social, governmental, well-grounded and cultural. It is a contingency perspective because the superlative degree management must initiate the change that focuses on the most directly bear on by the circumstances. McCalman once said, Change is an ongoing process (p. 8).